Contract Details
The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g. helping users to identify which personas are most important for policy questions. The project will take about a year, concluding with the relaunch of the personas in September 2027.
Scope of Works
This contract has been awarded to IPSOS (MARKET RESEARCH) LTD by DfTc - Department for Transport in the United Kingdom. The contract is valued at £500,000 and falls under the Infrastructure sector.
About This Award
This contract award was published on 24 August 2026 via Contracts Finder (UK). The contract has been awarded to IPSOS (MARKET RESEARCH) LTD, work with a reported value of £500,000, issued by DfTc - Department for Transport in United Kingdom.
Sector: Infrastructure
This award is classified under Infrastructure. ContractAwarded.com tracks procurement awards across all major sectors, sourcing data daily from official UK and EU government portals, trade publications and global news feeds.
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